We make SEO feel human - and help your words work harder.

We started Hotel SEO because we saw a gap — between beautiful brand messaging and the technical side of SEO. Between creativity and crawlability. Between words that connect, and websites that rank.

We're here to close that gap.

Because when SEO and creative copy come together? That's when your website stops being a placeholder — and starts becoming your best salesperson.

Black and white photo of a person using a laptop

They had great stories. But Google couldn’t find them.

We’re Tahlia and Felicity — cousins first and now your behind-the-scenes SEO team. We’ve spent years writing, building, and refining digital content for agencies, government, brands, and businesses across Australia.

What started as “helping a friend with some website copy” quickly grew into a full-blown agency. Because the more we worked with creative businesses, service providers, and product brands, the more we saw one pattern again and again.

And if Google can’t find you, your dream customers probably can’t either.

We launched Hotel SEO to change that. To bring together powerful SEO strategy, copy that converts, and a deep understanding of how people search, scroll, and buy.

We don't just want your brand to sound good. We want it to show up.

  • SEO isn’t about tricking search engines. It’s about understanding your audience — what they’re searching for, how they’re thinking, and what makes them click.

    It’s about making sure your content gets the visibility it deserves — and making sure your words are pulling their weight.

    At Hotel SEO, we’re obsessed with:

    • Crafting content that’s conversion-friendly and Google-ready

    • Turning brand voice into SEO results

    • Building websites that grow with your business, not against it

    Because the right copy deserves to be seen. And seen first.

  • We don’t believe in SEO fluff, fast hacks, or keyword stuffing. We believe in:

    • Research-backed strategy

    • Smart, thoughtful copy

    • Clear, collaborative delivery

    We speak human and Google. And we’ll help you do the same.

  • Whether you’re just starting out or looking to seriously level up, we can help you:

    • Build a strategy

    • Fix your site’s foundations

    • Create copy that converts

    • And grow your visibility — month after month

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!