The way I actually run client engagements, written down. The three named moves I use in every project: Sideways Content, The Spider Web, and Don't Gatekeep. The eight-stage method from discovery to handover. The five-minute diagnosis I run before any new engagement. The reverse-engineering approach that makes every page earn its place. The coaching layer for the owners I work with. Plus the always-wrong list and the way I structure custom reports. For small business owners who'd rather run my method themselves than wait six months on my client list.
The way I actually run client engagements, written down. The three named moves I use in every project: Sideways Content, The Spider Web, and Don't Gatekeep. The eight-stage method from discovery to handover. The five-minute diagnosis I run before any new engagement. The reverse-engineering approach that makes every page earn its place. The coaching layer for the owners I work with. Plus the always-wrong list and the way I structure custom reports. For small business owners who'd rather run my method themselves than wait six months on my client list.
