Most SEO advice is tactical. This is strategic. The way I think about SEO across every client engagement, written down. The four-stage process, the principles I won't break, and the way to prioritise when there's more to do than time to do it. The lens. Use it on your own business and start making better decisions. For business owners who're done following advice and want to start making decisions.
Most SEO advice is tactical. This is strategic. The way I think about SEO across every client engagement, written down. The four-stage process, the principles I won't break, and the way to prioritise when there's more to do than time to do it. The lens. Use it on your own business and start making better decisions. For business owners who're done following advice and want to start making decisions.
