150% more visibility,
5x traffic growth,
and higher conversions.

We are content-driven SEO strategists, who create content and campaigns that are human-focused and algorithm-friendly.

Good SEO is grounded in your brand’s story – and that’s what we’ll use to help more people find you online. 

Simple SEO, powerful results.

Simple SEO, powerful results.

Work with us

Start Smart

Lay the foundation for long-term growth with clarity and purpose.
Perfect for new websites or brands looking to get SEO strategy right from the start.

✓ SEO Strategy & Roadmap
✓ Competitor Research
✓ Keyword Research
✓ Technical SEO Audit
✓ Site Health Check
✓ Google Analytics & Search Console Setup
✓ Sitemap & Robots.txt Review
✓ Baseline SEO Performance Report


  • SEO Opportunity Matrix

    Quick Wins Implementation

    • New websites or recently rebranded businesses

    • Startups wanting to build SEO into their foundation

    • Founders who want clarity, not chaos, in their online strategy

    • Brands preparing to launch a site and want it done right from day one

    • Small businesses ready to grow — but don’t know where to start with SEO

Popular

Built right

You’ve got a direction – now let’s implement.
We take care of the technicals SEO and SEO friendly copy to get your website search-ready and ranking.

✓ SEO Website Copywriting
✓ Meta Titles & Descriptions
✓ Heading Structure & Keyword Placement
✓ Image ALT Text & Media Optimisation
✓ URL Structure & Internal Linking
✓ Mobile Optimisation & Page Speed Review
✓ On-Page SEO Fixes
✓ Schema Markup (if applicable

  • Blog SEO Formatting

    SEO Plugin Setup (Yoast, RankMath)

    • Businesses with a website (or one in the works) that needs to be SEO-ready

    • Brands that know their niche but need expert help bringing it to life online

    • Founders ready to turn strategy into structure and content that ranks

    • Web designers or developers wanting SEO baked into the build

    • Anyone who’s launched a site—but skipped the SEO setup

Ongoing SEO Support

Keep your SEO humming with proactive, strategic support.
We track, review, and evolve your SEO to grow with your business.

✓ Keyword Tracking & Expansion
✓ Ongoing Technical SEO Monitoring
✓ Monthly Review & Strategic Adjustments
✓ On-call Edits & Support
✓ Link Health Checks
✓ Monthly SEO Reporting (Traffic & Rankings)
✓ Quarterly Competitor Insights

  • Quarterly Strategy Sessions

    Monthly Blog Writing

    • Businesses that want consistent, hands-on SEO support

    • Brands ready to move from ‘set and forget’ to strategic growth

    • Founders who want to see what’s working—and keep improving it

    • Sites that are ranking, but want to rank highe

    • Teams who want an expert keeping tabs on performance, so they don’t have to

  • +35% Boost in Engaged Sessions for a Melbourne Air Conditioning Company

    Smart SEO tweaks increased engaged sessions by 35% and grew new user traffic by 11%, connecting more Melbourne homeowners to cooling solutions right when they needed them.

  • 96% Reduction in Site Issues for a Natural Wellness E-commerce Brand

    By fixing technical errors, this online wellness store made their site faster and smoother—cutting 96% of issues and creating a better experience for both shoppers and search engines.

  • #1 Rankings for High-Intent Keywords for a Luxury Spa

    By dominating top positions for key search terms like “spa treatments Melbourne,” this clinic turned search visibility into steady foot traffic and bookings.

  • 3x More Organic Traffic in 6 Months for a Wellness Spa

    Local SEO and content strategy helped this accommodation provider triple their organic traffic—leading to more bookings and stronger local search visibility.

  • 150% Growth in Local Search Visibility for a Wellness Clinic

    A Melbourne-based wellness clinic saw a 150% increase in local search visibility after a targeted SEO refresh—making it easier for nearby clients to find them.

Get found.
Get clicked.
Get results.

  • Show up where your customers are searching. We optimise your Google Business profile, map listings, and location-based keywords so you rank locally — and actually get found.

  • Behind-the-scenes fixes that boost rankings.
    We handle the site speed, structure, mobile-friendliness and indexing so Google actually understands (and trusts) your website.

  • Words that work for Google and your audience.
    We write high-performing, search-friendly copy that reflects your brand voice — from landing pages to metadata.

  • Content that connects and converts. Whether you're blogging, educating, or building brand authority — we help you create SEO content that actually drives results.

  • Turn traffic into booked calls, enquiries, and sales.
    We build simple, smart funnels that guide users from your website to your inbox — using pop-ups, automations, and landing pages that feel natural (not pushy).

  • Turn product pages into traffic magnets.
    We optimise your online store for Google — from collection structure to alt text — so your products show up when it matters.

  • Get your products seen and sold on Google. We set up, optimise, and troubleshoot so your products appear in Shopping results. Clean feeds, approved listings, and no more mystery errors.

  • Get the full picture — and a plan. We run a deep diagnostic on your site, then give you a clear, priority-based strategy that shows what to fix and what to focus on.

We've worked with growing brands, agencies and creatives to deliver smarter SEO strategies.

Three smartphone screens displaying wellness and spa website layouts, featuring natural therapy images, spa services, and relaxation themes.

We take a strategy-first approach—never templated—delivering clear, jargon-free outcomes tailored for long-term growth. Every project is a personalised experience designed to meet your unique goals.

Say hi and secure your spot

We use the power of SEO to elevate your brand,
without complicated jargon.

Step into the future of online visibility with a personalised strategy that elevates your brand.

Book your appointment today to unlock unparalleled insights, automated marketing and outshine the competition SEO solutions.

Getting you to the top.

Hotel SEO is run by Tahlia and Felicity— two straight-talking strategists who turn “just okay” websites into high-performing, high-ranking machines.

We don’t do fluff. We build SEO that’s human-first, Google-approved, and brand-aligned. Because showing up online should feel as powerful as what you deliver offline.

Person using a laptop computer on a white desk

Say hi.

We use the power of SEO to elevate your brand,
without complicated jargon.

What People Are Saying

"We’d tried SEO before but never really saw results—until now. The changes to our site structure and ongoing content support have made a huge difference. More homeowners are finding us online, and we’re getting better-quality leads coming through consistently."
CB Air, Melbourne

“We have been working with Hotel SEO for about 6 months now and have seen fantastic results. The ladies are very thorough in their work and are always quick to respond to our enquiries. Highly reccommend!”
Botanica Wellness Spa and Clinic