My retainer-client thinking, written down.
12 parts covering audit methodology, prioritisation matrix, content roadmap, measurement dashboard, plateau diagnosis, and the scenarios that come up again and again.
Lite · $49
Most SEO advice is tactical. This is strategic.
"Do this, then this, then this." That's tactics. Useful, until you hit a plateau or a hard decision and the tactics don't tell you what to do. Strategy is upstream, knowing what to do, when, in what order, for your specific business. Most operators never get the strategic layer because nobody sells it. This does
The full operations edition.
12 parts. The audit methodology I run. The prioritisation matrix. The content selection logic. The 12-month roadmap. The measurement dashboard. The plateau diagnosis. Common scenarios. Annual planning.
I. Three principles I won't break II. The four-stage process in detail
III. Audit methodology in practice IV. Prioritisation in depth
V. How to choose what content to make VI. Building topical authority
VII. Building your SEO roadmap VIII. Measurement that informs decisions
IX. When growth plateaus X. Common scenarios
XI. Annual strategy planning XII. The strategic mistakes I see most
12 parts.
This is for you if
→ You've outgrown beginner SEO advice
→ You manage SEO across multiple sites or campaigns
→ You're done following advice and ready to make decisions
→ You think strategically about your business
→ You're a beginner (start with DIY Plan)
→ You want tactics, not thinking
→ You want copy-paste templates only
→ You're not the strategic decision-maker
This is not for you if
This is the part of my brain I usually only share with retainer clients. Pulled out, written down, and given to you.
Hi. I'm Flick.
Questions.
Why Pro and not just Lite?
Lite is a quick start. Pro has the full 16-section deep-dive, schema templates, the 90-day plan, and 4 worked industry examples.
Will this go out of date fast?
The principles are durable. Specifics get updated quarterly, buyers get free updates for 12 months.
Stop following advice. Start making decisions.
If you've read this far, this is for you.