12 steps. 90 days.
Real visibility.

SEO has a small number of things that genuinely matter. They've been the same for years and they'll keep being the same. This walks you through every one of them, in order.

7-day refund · instant delivery

You've Googled "how do I do SEO myself" and ended up more confused.

Most SEO advice online is written for people who already do SEO for a living. The 5,000-word guides assume you know what schema markup is. The YouTube tutorials are 4 years old. The agencies want $3,000 a month. And the AI tools just spit out generic content that doesn't sound like you.

Meanwhile, you're trying to run a business. You don't have time to learn an entire industry just to be findable on Google. You just need someone to tell you, in order, what to actually do.

A 12-step plan. One per week. 90 days from messy to findable.

Each step tells you exactly what to do, why it matters in one paragraph, and how you'll know you've done it. No theory. No fluff. Just the work, in the right order.

Phase 1

Foundations
Weeks 1-3

Phase 2

Pages
Weeks 4-6

Phase 3

Content
Weeks 7-9

Phase 4

Visibility
Weeks 10-12

Product Details

1

4

Fix the technical baseline

2

Identify your money pages

Rewrite your homepage

3

+ 8 more steps · 90 days · ~30 mins/week

Audit your current setup

This is for you if

→ You run a small business and do all the marketing yourself
→ You want to do SEO without paying $3k/mo to an agency
→ You'd rather spend 30 mins a week than 4 hours once
→ You want practical steps, not theory

This is not for you if

→ You're an SEO professional looking for advanced tactics
→ You want a done-for-you service
→ You want a quick fix in 7 days
→ Your business doesn't have a website yet

Hi. I'm Flick.

I run Hotel SEO. I've been doing SEO and copywriting for small businesses for years, boutique hotels, wellness brands, ecomm, everything in between. The DIY Plan is the work I'd otherwise charge $3k+ for, written down so you can run it yourself.

Questions.

How long does this actually take per week?

Roughly 30 minutes. Some weeks more, some less.


What if I don't like it?

7-day refund. No questions asked. Email me.


Ready when you are.

If you've read this far, this is for you.